Download Apps Not Traps.
- Can you tell an app from a trap? Google Play can. Go Play.
- Google Play's new "Download Apps Not Traps" campaign highlights the safety and security features Google Play offers. Special thanks to my CD Sarah for all her guidance and help during the process.
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CDs: Sarah Dembkowski (CW),
Georgia Taylor (AD)
Agency: DAVID Miami
Sweat and odor defense is the best offense.
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Let’s sponsor the armpits of one of the best offensive players in the NBA: Kevin Durant, with Dove Men+Care deodorant to make defender’s lives easier.
And we’ll break the news to the world in a postgame press conference, where one of our journalists will ask NBA defenders the real question…
"And how did Kevin’s deodorant smell throughout the game?"
AD: Javier Ferero
(spec campaign)
Get a Brighter Perspective.
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Professional lighting doesn't just enhance a home. It invites you to see the space in its best light. This campaign does just that.
Agency: Curious Jane
GLPs work better
with TLC
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Prescriptions can be filled online. Real support can't. This campaign positioned Medi-Weightloss around the one thing digital providers can't replicate: personalized care from real people at every step of the journey.
Agency: Curious Jane
Kids Grow Overnight.
Budgets Don't.
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It's simple math, really.
Brand names + low prices = more outfits.
That's why we created a UGC-style back-to-school campaign that teaches parents how to stretch every dollar further at Once Upon A Child.
Agency: Curious Jane
Latin America's
#1 Beauty Brand
- Natura, a renowned Brazilian skincare brand, challenged us with helping them break into the U.S. market. Through strategic digital campaigns that highlight their ethically sourced products from the Amazon rainforest, we did just that.
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ECD: Jason Wolske
CD: Joana Plautz
Agency: DAVID Miami
A Sunset is a Sunset.
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Javi and I embarked on many proactive journeys, and it all began when we realized the only thing a sunset needs to be enjoyed is the right state of mind... and a Corona.
AD: Javier Ferero
Agency: DAVID Miami (spec campaign)
A legal loophole to protect vital seagrass.
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You know what they say: another day, another opportunity for Corona to raise awareness about the importance of seagrass by turning it into art so it can't be destroyed due to a legal loophole that protects public works of art.
AD: Javier Ferero
Agency: DAVID Miami (spec campaign)
The coffee pod to end vape pods.
- Insight: It's hard to quit nicotine as it is, and harder when you're a coffee drinker - the majority of adults.
- Idea: Nespresso launches nicotine-infused coffee pods to help smokers quit and still enjoy a timeless ritual.
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AD & Design: Brandon Borga
Awards: Miami AAF 2025 - Silver
Hey, I'm Eli
I studied marketing in undergrad but found my passion in copywriting, where I try to communicate big ideas and brand initiatives in a few words. I previously interned at DAVID Miami and am currently an associate copywriter at Curious Jane, trying to prove this stuff I’m saying is true.
I also am a die-hard fan of Dallas sports teams, Breaking Bad, and the philosophy of hip-hop.
Cool Stuff
Thanks to Elena Castro and Ida Ekuban for letting me develop my voiceover and acting skills in their campaigns … still a work in progress but we’re getting somewhere!
Song of Myself Dialogue - 2018
I write in few words now… but this was the past… and Walt Whitman, an absolute OG, helped advance my writing skills in high school. This is from my junior year, when I started getting comfortable with asking more questions and finding fewer answers. Check it out here
Dance with the Devil Existential Analysis - 2018
The first piece of writing I worked on OT. I took a chance in arguing the cyclic nature of the human being through Hip-Hop and Greek Tragedy, but it helped me learn and explore new ways of thinking. Shoutout Mr. J, thanks for letting me go off script. Check it out here
Creative Prompts - 2023
What is your Guilty Pleasure?” and “What Can Happen in a Second?” are two amazing prompts I encountered when applying to FIU/Miami Ad School. For the former, I discuss my passion for hip-hop, and in the latter, I explain how my entire undergrad experience happened in a second. Check them out here